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Digital Marketing Manager – Programmatic Advertising (m/f/d)

We are Oetker Digital. Collaboratively we combine the Oetker Group's traditions with new digital concepts, innovations and business models. To name but a few, we support established brands such as Dr. Oetker, Coppenrath & Wiese and Radeberger. Together, we develop ideas for consumers of the Oetker Group's products in everyday life.


Become part of our team and share your passion for Digital Marketing

 Digital Marketing Manager – Programmatic Advertising (m/f/d)


Your Impact:

  • Foster and own an established relationship with relevant stakeholders within Oetker Digital and with Oetker Group companies, including brands, such as Dr. Oetker, Radeberger, Coppenrath & Wiese, Juit, Flaschenpost, and many more

  • Work directly with a diverse set of companies from the Oetker Group to fuel and support their digital marketing transformation, with a strong focus on strategic consulting, capability building and occasional operational support

  • Creation of a standardized training concept about Programmatic Advertising in order to enable the Oetker Group

  • Drive holistic Digital Marketing along with all areas of the consumer journey by building on relevant data to boost marketing efficiency and effectiveness

  • Plan, execute, optimize and analyze Programmatic Advertising measures


Your Strengths:

  • A strategic mindset combined with an operational drive

  • Proven hands-on experience in planning and managing Programmatic Advertising campaigns with best-in-class solutions like DV360, Adform or TheTradeDesk

  • Excellent digital marketing knowledge, particularly in Programmatic Advertising including data-driven approaches

  • Consult on programmatic’s principles and best practices

  • Communication, collaboration, presentation, and moderation skills

  • Fluent in German and English

  • A huge plus but optional:
    • Gained insights in FMCG industry or Start-Up environment

    • Hands-on experience with an adserver solution (e.g. DCM, AdForm) and audience management platforms (e.g. DMP, CDP)

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