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Digital Shelf Strategist (m/f/d)

We are Oetker Digital. Collaboratively we combine the Oetker Group's traditions with new digital concepts, innovations and business models. To name but a few, we support established brands such as Dr. Oetker, Coppenrath & Wiese and Radeberger. Together, we develop ideas for consumers of the Oetker Group's products in everyday life.



Share your passion for best-in-class content and become part of our team as a

 Digital Shelf Strategist (m/f/d)


Your Impact:

  • Consult and support product- and marketing manager on keyword-, SEO-, content-strategy-development and the influence of search algorithms on visibility

  • Own, manage and develop product content optimization projects

  • Provide in-depth content and keyword audits and develop roadmaps for the optimization of product content on third-party eRetail platforms

  • Develop a relevant KPI framework to measure your success, impact and track the development of KPI ́s including competitor research & benchmarking

  • Implement innovative eRetail/Marketplace solutions in order to become state-of-the-art


Your Strengths:

  • Strategic and operational expertise in conceptualizing as well as executing eRetail & Marketplace search engine optimization strategies for products’ visibilities and ranking

  • Hands-on experience with relevant keyword research & tracking tools (e.g. Sellics, Sistrix, Helium10)

  • High interpersonal skills and empathy to coach colleagues and understand their needs and objectives

  • Project & Stakeholder management expertise, ideally experienced in agile processes

  • Data-driven approach to all problems – usage of analytics, reports and optimization approaches in your every-day work

  • Experience in SEO (preferable on Amazon)

  • Fluent in German and English


A huge plus but optional:

  • Experience in Amazon Advertising

  • Gained insights in FMCG industry or Start-Up environment

  • Proprietary development of solutions (e.g. tracking, analysis, link management)

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