Share your passion for digital brand strategies and generate impact by creating new and refining strong consumer-facing brands as a

(Senior) Digital Brand Strategist (m/f/d)

Lead and manage complex, cross-functional brand strategy projects and work streams from concept to completion in close collaboration with the Oetker group companies
Develop holistic brand strategies, brand positionings and communication strategies for established and emerging brands that consumers love and products and businesses can benefit from
Drive quantitative and qualitative analyses of consumers, brands, businesses, markets, categories and trends
Derive digital opportunities for established brands along the consumer journey
Drive the digital transformation together with our Oetker Group companies by accompanying transformational processes
Prepare and present findings & insights by using various storytelling methods (i.a. compelling presentations, workshops)
Build bridges between consumer, business and product by collaborating closely with colleagues from Digital Marketing, Data & Insight, Product Development and Product Design

Profound strategic and operational knowledge of the branding process, brand strategies and models
A proven track record of successfully led strategy projects with cross-functional teams and stakeholders
A strategic and conceptual mindset combined with operational drive and a consumer-centric marketing and product development approach
Incorporate and quickly adapt to a vast variety of expectations, perspectives and changing circumstance without losing motivation
Exceptional communication and collaboration skills (incl. workshop conceptualisation & facilitation)
A good understanding of change management challenges and how to overcome them
Extensive understanding of multiple Marketing channels and touchpoints (e.g. Social Media, SEO, Website, CRM), consumer and/or brand research
Professional working proficiency in German and English